Bored Hotelier 5/29/26 Bored Hotelier 5/29/26

Every Hotel Brand Is a Myth.

Every hotel brand is a shared myth. The ones that last get their micro-stories right — at every touchpoint, every day. The ones that don't, don't last.

Bored Hotelier 5/22/26 Bored Hotelier 5/22/26

Finally Someone Is Reading Your Press Releases. It's AI.

Good news — someone is finally reading your press releases. Bad news... it's AI.

Bored Hotelier 5/15/26 Bored Hotelier 5/15/26

RevPAM — The Metric Your Hotel Should Have Been Using Yesterday

RevPAR tells you how your rooms are performing. It says nothing about your spa, your ballroom, your rooftop bar or your gym sitting empty at €0 per square metre every single day. Here's the metric that measures your whole hotel - and the formula to calculate it yourself in thirty minutes.

Bored Hotelier 5/10/26 Bored Hotelier 5/10/26

Budgeting for 2027. Here's How to Think About It.

STR projected +4.2% RevPAR growth for GCC in 2026. That forecast was published two days before the conflict started. Here's what the data actually says now - and how to budget for 2027 without pretending anyone has a clean answer.

Bored Hotelier 5/10/26 Bored Hotelier 5/10/26

The Phone Eats First.

Michel Roux put up a sign. No photos, please. Gordon Ramsay went straight to Twitter. Two three-star chefs. Two completely opposite views. One very interesting question for the entire fine-dining industry.

Bored Hotelier 5/8/26 Bored Hotelier 5/8/26

The Most Underestimated Professionals on the Planet

Every crisis hits hospitality first. The jobs disappear overnight. And then the rest of the world wonders why it can't find people who actually know how to handle pressure.

Bored Hotelier 5/1/26 Bored Hotelier 5/1/26

The Company That Tells Hotels How They're Doing Has Never Run a Hotel.

The company that tells every hotel in the world how they're performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012. Nothing changed.

Bored Hotelier 4/24/26 Bored Hotelier 4/24/26

Every Hotel Is Buying AI. Almost Nobody Is Ready For It.

Hotels are rushing into AI. But technology can't fix what management won't face.

Garbage in. Garbage out.

Bored Hotelier 4/18/26 Bored Hotelier 4/18/26

The Ballroom Trap

Your sales team is guarding empty space and calling it strategy.

Bored Hotelier 4/4/26 Bored Hotelier 4/4/26

How RGI is killing your business

Keep using RGI as your sole performance metric. It's working great. Or, if you're an owner or asset manager, here's a tip on how to stress your hotel commercial team.