The Elevator Screen Is Not a Marketing Channel.
A guest in an elevator is thinking about their floor. A guest on a beach is thinking about nothing in particular. One of these is a marketing moment. The other is just there.
The Sustainable Hotel. Front of House, Anyway.
Hotels have made real progress on sustainability. Refillable dispensers. Recyclable straws. Locally sourced menus. Now walk past the lobby. The finance office hasn't changed since 2003. And doing the right thing will always cost more than pretending it doesn't matter.
A Psychologist Walked Into a Hotel. Nobody Listened.
A 2008 study ran seven messages across hundreds of hotel rooms. The science was clear. The industry nodded, cited it at a conference or two, and went back to printing the same card.
4 Receipts. 1 Salad.
I don't work for that hotel. I was on holiday. But even I was scared of their finance department. So I signed everything.
Three Resorts. One Beach. One Winner.
Three five-star resorts. Same beach. Same chain. Same guests. One of them sent guests to the competition and paid for the bus. Literally.
One "No." Millions Lost. Here's How.
What a receptionist in Bali can teach you about global hotel sales.
