Making Hospitality
Great Again
Real insights. For people running hotels.
Bored Hotelier
Bored Hotelier
Budgeting for 2027. Here's How to Think About It.
Every 2027 hotel forecast was written before February 28th. The baseline everyone was planning from no longer exists. Here's how to build a credible budget for 2027 — three scenarios, the leading indicators to watch and how to present it to your owner.
Your Next Guest Is Asking ChatGPT Where to Stay. Is Your Hotel in the Answer?
Somewhere your marketing team is optimising your Instagram bio while your competitor is being recommended by ChatGPT to every traveler who asks. Here's how to fix that. Step by step.
Great Read
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![Beautifully plated fine dining dish on a restaurant table — representing the debate between food photography and the dining experience in Michelin starred restaurants]()
The Phone Eats First
Michel Roux put up a sign. No photos, please. Gordon Ramsay went straight to Twitter. Two three-star chefs. Two completely opposite views. One very interesting question for the entire fine-dining industry.
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![A measuring ruler on the floor of a hotel room — representing the concept of revenue per square metre and the limitations of RevPAR as a hotel performance metric]()
The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The company that tells every hotel in the world how they're performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012. Nothing changed.
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![A large AI server unit standing in a luxury hotel lobby alongside a traditional reception desk and bellboy cart — representing the challenge of implementing AI technology in hospitality without fixing the underlying data and processes first]()
Every Hotel Is Buying AI. Almost Nobody Is Ready For It.
Hotels are rushing into AI. But technology can't fix what management won't face.
Garbage in. Garbage out.
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![Two drinks and a bar menu on a hotel bar counter with a billiard table and ocean view in the background — representing the impact of entertainment choices on hotel bar revenue and F&B strategy]()
Two Guys. One Table. Zero Revenue.
A masterclass in running the least profitable bar in hospitality. Starring two guys, one billiard table, and approximately one beer each.
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![Aerial view of a luxury beachfront hotel resort with infinity pool, beach loungers and restaurant terraces at golden hour — representing the hospitality industry and the skilled professionals who run these complex operations every day]()
The Most Underestimated Professionals on the Planet
Every crisis hits hospitality first. The jobs disappear overnight. And then the rest of the world wonders why it can't find people who actually know how to handle pressure.
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![Cocktail on a beachfront bar at sunset, with a cocktail menu open beside it — illustrating the guest retention and F&B revenue strategies that separate thriving beach resorts from those committing commercial mistake]()
Three Resorts. One Beach. One Winner.
Three five-star resorts. Same beach. Same chain. Same guests. One of them sent guests to the competition and paid for the bus. Literally.
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![RevPAM one of the best metrics for hotel performance instead of RGI and STR]()
RevPAM — The Metric Your Hotel Should Have Been Using Yesterday
RevPAR tells you how your rooms are performing. It says nothing about your spa, your ballroom, your rooftop bar or your gym sitting empty at €0 per square metre every single day. Here's the metric that measures your whole hotel - and the formula to calculate it yourself in thirty minutes.
The Ballroom Trap
Your biggest untapped revenue stream might be the most expensive room in your hotel. And nobody is measuring it properly.
How RGI is killing your business
Your hotel's performance is being judged by a metric owned by a real estate data company. And everyone in the room already knows the comp set isn't comparable. But nobody says it out loud.
About Bored Hotelier
Hotels are beautiful businesses run by people who sometimes forget that.
This blog exists for the hoteliers, owners and asset managers who haven't forgotten - and who are quietly losing their minds watching perfectly good properties make perfectly avoidable mistakes.
Nearly two decades of notes. Finally writing them down.
Because someone has to make hospitality great again.
— The Bored Hotelier 😉
Got something on your mind?
A bad hotel experience. A management decision that made zero sense. A practice that's been broken for years and nobody's questioning it. Drop it here. I read everything and I write about what matters. Let's talk hospitality.