The Sustainable Hotel. Front of House, Anyway.
Hotels have made real progress on sustainability. Refillable dispensers. Recyclable straws. Locally sourced menus. Now walk past the lobby. The finance office hasn't changed since 2003. And doing the right thing will always cost more than pretending it doesn't matter.
A Psychologist Walked Into a Hotel. Nobody Listened.
A 2008 study ran seven messages across hundreds of hotel rooms. The science was clear. The industry nodded, cited it at a conference or two, and went back to printing the same card.