Bored Hotelier 7/17/26 Bored Hotelier 7/17/26

The Elevator Screen Is Not a Marketing Channel.

A guest in an elevator is thinking about their floor. A guest on a beach is thinking about nothing in particular. One of these is a marketing moment. The other is just there.

Bored Hotelier 7/10/26 Bored Hotelier 7/10/26

The Right to Disconnect in the Industry That Never Does.

France deletes your emails on holiday. Portugal made after-hours contact illegal. And then somewhere in Asia or Middle East your phone buzzes at 10 pm. Two worldviews, one industry - and a market that expects a reply by 10 pm regardless of what the legislation says.

Bored Hotelier 7/3/26 Bored Hotelier 7/3/26

RevPAR Is Up. Margins Are Down. Bonus Received.

RevPAR is up. Occupancy is up. The STAR report looked good. And then the P&L arrived. Labour costs, OTA commissions, compressing margins — all invisible in the one number everyone is measured on. The metric isn't broken. The incentive structure around it is.

Bored Hotelier 6/26/26 Bored Hotelier 6/26/26

GM of the Year. Sponsored by Whoever Bought the Table.

Every year the hospitality industry produces a fresh crop of award winners. The trophies are heavy. The Gala Dinners are expensive. The acceptance speeches are humble. And the winners — with remarkable consistency — are the people whose hotels paid for the table.

Bored Hotelier 6/19/26 Bored Hotelier 6/19/26

The Sustainable Hotel. Front of House, Anyway.

Hotels have made real progress on sustainability. Refillable dispensers. Recyclable straws. Locally sourced menus. Now walk past the lobby. The finance office hasn't changed since 2003. And doing the right thing will always cost more than pretending it doesn't matter.

Bored Hotelier 6/12/26 Bored Hotelier 6/12/26

GEO. AEO. LLMO. It's Still Just SEO.

Google published an official guide to AI search optimisation. The headline finding: it's still SEO. Same index, same signals, same fundamentals. With just one thing being different.

Bored Hotelier 6/5/26 Bored Hotelier 6/5/26

A Psychologist Walked Into a Hotel. Nobody Listened.

A 2008 study ran seven messages across hundreds of hotel rooms. The science was clear. The industry nodded, cited it at a conference or two, and went back to printing the same card.

Bored Hotelier 5/29/26 Bored Hotelier 5/29/26

Every Hotel Brand Is a Myth.

Every hotel brand is a shared myth. The ones that last get their micro-stories right — at every touchpoint, every day. The ones that don't, don't last.

Bored Hotelier 5/22/26 Bored Hotelier 5/22/26

Finally Someone Is Reading Your Press Releases. It's AI.

Good news — someone is finally reading your press releases. Bad news... it's AI.

Bored Hotelier 5/15/26 Bored Hotelier 5/15/26

RevPAM. The Metric Your Hotel Should Have Been Using Yesterday

RevPAR tells you how your rooms are performing. It says nothing about your spa, your ballroom, your rooftop bar or your gym sitting empty at €0 per square metre every single day. Here's the metric that measures your whole hotel - and the formula to calculate it yourself in thirty minutes.

Bored Hotelier 5/10/26 Bored Hotelier 5/10/26

Budgeting for 2027. Here's How to Think About It.

STR projected +4.2% RevPAR growth for GCC in 2026. That forecast was published two days before the conflict started. Here's what the data actually says now - and how to budget for 2027 without pretending anyone has a clean answer.

Bored Hotelier 5/10/26 Bored Hotelier 5/10/26

The Phone Eats First.

Michel Roux put up a sign. No photos, please. Gordon Ramsay went straight to Twitter. Two three-star chefs. Two completely opposite views. One very interesting question for the entire fine-dining industry.

Bored Hotelier 5/8/26 Bored Hotelier 5/8/26

The Most Underestimated Professionals on the Planet

Every crisis hits hospitality first. The jobs disappear overnight. And then the rest of the world wonders why it can't find people who actually know how to handle pressure.

Bored Hotelier 5/1/26 Bored Hotelier 5/1/26

The Company That Tells Hotels How They're Doing Has Never Run a Hotel.

The company that tells every hotel in the world how they're performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012. Nothing changed.

Bored Hotelier 4/24/26 Bored Hotelier 4/24/26

Every Hotel Is Buying AI. Almost Nobody Is Ready For It.

Hotels are rushing into AI. But technology can't fix what management won't face.

Garbage in. Garbage out.

Bored Hotelier 4/18/26 Bored Hotelier 4/18/26

The Ballroom Trap

Your sales team is guarding empty space and calling it strategy.

Bored Hotelier 4/4/26 Bored Hotelier 4/4/26

What Is RGI in Hotels - And Why It's Killing Your Business

Keep using RGI as your sole performance metric. It's working great. Or, if you're an owner or asset manager, here's a tip on how to stress your hotel commercial team.