The Elevator Screen Is Not a Marketing Channel.
A guest in an elevator is thinking about their floor. A guest on a beach is thinking about nothing in particular. One of these is a marketing moment. The other is just there.
GM of the Year. Sponsored by Whoever Bought the Table.
Every year the hospitality industry produces a fresh crop of award winners. The trophies are heavy. The Gala Dinners are expensive. The acceptance speeches are humble. And the winners — with remarkable consistency — are the people whose hotels paid for the table.
Every Hotel Brand Is a Myth.
Every hotel brand is a shared myth. The ones that last get their micro-stories right — at every touchpoint, every day. The ones that don't, don't last.