The Elevator Screen Is Not a Marketing Channel.
A guest in an elevator is thinking about their floor. A guest on a beach is thinking about nothing in particular. One of these is a marketing moment. The other is just there.
A Psychologist Walked Into a Hotel. Nobody Listened.
A 2008 study ran seven messages across hundreds of hotel rooms. The science was clear. The industry nodded, cited it at a conference or two, and went back to printing the same card.
What Is RGI in Hotels - And Why It's Killing Your Business
Keep using RGI as your sole performance metric. It's working great. Or, if you're an owner or asset manager, here's a tip on how to stress your hotel commercial team.