RevPAM — The Metric Your Hotel Should Have Been Using Yesterday
RevPAR tells you how your rooms are performing. It says nothing about your spa, your ballroom, your rooftop bar or your gym sitting empty at €0 per square metre every single day. Here's the metric that measures your whole hotel - and the formula to calculate it yourself in thirty minutes.
Budgeting for 2027. Here's How to Think About It.
STR projected +4.2% RevPAR growth for GCC in 2026. That forecast was published two days before the conflict started. Here's what the data actually says now - and how to budget for 2027 without pretending anyone has a clean answer.