Budgeting for 2027. Here's How to Think About It.
STR projected +4.2% RevPAR growth for GCC in 2026. That forecast was published two days before the conflict started. Here's what the data actually says now - and how to budget for 2027 without pretending anyone has a clean answer.
The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The company that tells every hotel in the world how they're performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012. Nothing changed.