The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The company that tells every hotel in the world how they're performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012. Nothing changed.
What Is RGI in Hotels - And Why It's Killing Your Business
Keep using RGI as your sole performance metric. It's working great. Or, if you're an owner or asset manager, here's a tip on how to stress your hotel commercial team.