RevPAM — The Metric Your Hotel Should Have Been Using Yesterday
RevPAR tells you how your rooms are performing. It says nothing about your spa, your ballroom, your rooftop bar or your gym sitting empty at €0 per square metre every single day. Here's the metric that measures your whole hotel - and the formula to calculate it yourself in thirty minutes.
The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The company that tells every hotel in the world how they're performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012. Nothing changed.
How RGI is killing your business
Keep using RGI as your sole performance metric. It's working great. Or, if you're an owner or asset manager, here's a tip on how to stress your hotel commercial team.